- Communication Strategy
- Brand Identity
- UX/UI
- Development
The initial optimism for Selfgrow’s market entry met a challenge.
Similar, yet inferior solutions already populated the market, diluting the perception of Selfgrow’s innovation. The task was to distinguish Selfgrow from these offerings and highlight its unique value.
The initial optimism for Selfgrow's market entry met a challenge.
The introduction of ‘NEEDY PLANTS’ and ‘INDEPENDENT PLANTS’ terminologies marked a strategic shift, effectively differentiating Selfgrow’s self-sustaining plants from the conventional, high-maintenance ones.
Selfgrow's promise is as clear as it is profound: "Finally, Plants that take care of themselves."
This statement resonates with the brand’s philosophy of simplifying plant care, aligning perfectly with the modern consumer’s quest for convenience and sustainability.
Selfgrow brings to the forefront the benefits of plants – from enhancing mood to boosting productivity – and marries these with unprecedented ease.
Their breakthrough ensures that plants, while enriching our spaces, demand remarkably little in return.
The introduction of this new terminology, combined with a new brand and visual identity, led to a remarkable surge in interest.
The fresh approach effectively repositioned Selfgrow in the market, driving significant customer engagement and reshaping the dialogue around plant care.
