- Research & Analysis
- Brand Identity
- Package Design
- Communication Strategy
During our research and analysis phase, we recognized that retelling this brand’s story had to begin with its name. The original name ‘Spirulina Full Life’ was not just too lengthy but also failed to encapsulate the spirit of the brand. Despite that, we saw some potential in retaining it’s essence.
Spirulife’s philosophy of positive change places emphasizes on both an inward & outward approach. This dual approach aligns seamlessly with their primary product categories: cosmetics and superfoods. The symbol of a spiral visually communicates this philosophy and the word resembles the original name retaining brand recognition. With this in mind, we proposed ‘Spirulife’ – an inward and outward spiral that enriches life.
The creation of a visual design system that enables flexibility to include vast & diverse categories of products.
The packaging language needed to expand extensively in order to look unique while still being cohesive. The challenge here was to craft a design system that unifies all designs and enables the continuous creation of fresh and distinctive packaging.
The scope of work included a strategy-driven rebranding process and the development of a comprehensive and distinct communication framework.
The brand language is colorful, vibrant and fresh. It evokes a sense of positive change and incorporates a diverse range of raw ingredients within its language.
We meticulously crafted every detail of the brand, ensuring that each element was given special care and attention.
From the initial stages of the rebranding process up until the final stages of printing, every element was given the utmost care, thought and attention.
In order to breathe life into the brand, we fused various creative skills
Together with different creative minds, talents and expertise we worked towards a shared vision of the brand.
Within this structured design system, it was important to leave room and creative freedom to address specific design challenges.
For the children’s series, we had to reassess our design system and integrate new elements in order to reorient our design for the target audience.
The brand language is composed of a diverse array of illustrations and colors. We used geometric grids to frame these graphic elements into structured designs.
This methodology made room for brand sensitive photography within the compositions, while still achieving a cohesive look.
The team at Hybrid created a unique brand philosophy for us, beautifully wrapped in stunning visual language and charming packaging design. They handle our ongoing marketing efforts, completing the circle perfectly.
A colorful and energetic brand that effectively communicates its positive impact through its language while being aesthetically pleasing.
