The market of LMS is saturated with cumbersome platforms, offering educational content in a dull, unappealing manner. These systems often require separate applications for content access, leading to low employee engagement.

Bites introduced an easy, fun solution for content creation, similar to social media stories, distributed on common platforms like WhatsApp and Slack. The challenge was crafting a brand that speaks to organizations with a solution-oriented voice, yet embodies a lively, creative spirit for user enjoyment.

We knew we had to change the approach. We must tear down the wall between the private and business worlds. The solution was to give content creators and the employees who engage with it, an app that looks and feels familiar and simple, just like a social network.

Bites harmonizes the dual roles we play at work: the manager responsible for guiding and teaching, and the social media enthusiast who connects and entertains. The app enables both personas to coexist, allowing even the managerial side to create and share content that’s authentic and engaging.

Bites’ logo and visual identity are a breath of fresh air in the stale corporate training landscape. The app’s vibrant, joyful branding invites employees to a familiar yet innovative learning experience, previously confined to their private lives.