- Brand Strategy
- Brand Identity
- UX/UI
- Development
New Cognito is a brand with a rare ability - to change the reality of a country and its citizens.
Their goal is to convince decision-makers in big national tenders, in various fields (communications infrastructure, cellular, broadcast and news, cloud services, etc.), to make their decision based on factors other than the lowest bid available.
Building the foundations of a better future
Choosing New Cognito goes beyond installing steel or technology, it means embracing progress, creating jobs, and securing a transformative future for the next generation.
To encapsulate New Cognito’s transformative impact, the visual concept of their logo and brand identity is based on the butterfly effect. This symbolizes how a single project initiated by New Cognito in one location can ripple out to influence millions nationwide, embodying their capacity to shape a better future through strategic infrastructure developments.
The opportunity to leave a mark. To change the future. To teach. To push forward. To influence.
And mainly to produce a partnership of destiny that will affect the inhabitants of an entire country. We are privileged to build a better future.
